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From Envelopes to Boxes: Updating MCreativeJ Embroidery Kit Packaging


About three years ago, I decided to offer wholesale as an option for some of my products. What I've offered has varied over the years from finished embroideries to embroidery kits and patterns. Currently my wholesale focuses on embroidery kits, Peel Stick and Stitch Patterns, and some craft supplies. Over the last year I've started investing more in my wholesale options and working with local stores to stock MCreativeJ.



Now just because I can design lovely embroidery decor or stitch kits, doesn't always translate to how that product is packaged. After much consideration and weighing the benefits vs costs of packaging, I settled on rigid envelopes with a kit label on the front. I was pretty excited about it. While shops weren't clamoring to my door, I did have a handful of local shops stocking my work.


So now I was wondering, "How do I get more stores interested in MCreativeJ?" Well luckily for me, I was approached by a wholesale showroom who was interested in showcasing my work to their buyers. After learning more about them, it seemed like this was a good fit, so I went for it.


Then things got a little bumpy...